What is GEO and how does it differ from SEO?
SEO optimises your business for traditional search engines such as Google. GEO (Generative Engine Optimization) optimises it to be cited in the answers of AI engines such as ChatGPT, Perplexity and Gemini. They are complementary: SEO works the links, GEO works the AI-generated answers.
How long does it take to see SEO results?
The first signs typically appear between 3 and 6 months, depending on your sector's competition and the site's starting point. SEO is a continuous investment, not a one-off campaign — which is why we work on a retainer, with monthly measurement.
How much does Shiftworks' SEO & GEO service cost?
The investment starts with a diagnosis from €250 and, from there, a monthly retainer from €150. The right plan is defined in the diagnosis, according to your goals and your sector's competition. Prices exclude VAT.
Do I need my website to be with Shiftworks to hire SEO & GEO?
No. We work SEO and GEO on your current website, whatever it is. If there are technical limitations holding back results, we point them out in the diagnosis.
How does appearing in ChatGPT help my business?
When a potential customer asks an AI for a solution like yours, you want to be the business the answer mentions. We structure your content with direct answers, concrete facts and structured data so that AI engines can cite you with confidence.
