BRANDING & AUTHORITY
A brand they trust before they even talk to you
In B2B, the decision starts long before the first meeting. We build the identity, positioning and consistency that make your brand convey authority at every touchpoint — and shorten the path to 'yes'.
THE PROBLEM
A dated brand raises doubts that no proposal can undo.
The potential client sees your website, your logo, your LinkedIn — and judges, in seconds, before exchanging a word with you. An inconsistent or amateur image sows distrust and forces you to compete on price, because nothing else sets you apart. In B2B, where cycles are long and perceived risk is high, brand perception decides who makes the short-list.
OUR APPROACH
Branding with its feet on commercial ground
We don't design brands to win awards — we design brands to win clients. We start by discovering who you are, who you serve and what makes you defensibly different; we translate that into clear positioning and a complete visual and verbal system; and we ensure it's applied consistently across every touchpoint where the brand lives. Every creative decision is justified by the business, not by taste.
WHAT'S INCLUDED
A complete, end-to-end service
- Discovery workshop and positioning definition
- Complete visual identity: logo, colours, typography and graphic system
- Brand guidelines with application rules
- Tone of voice and key messages
- Ready-to-use templates: presentations, proposals and social media
- Brand activation plan across the right channels
WHY SHIFTWORKS
A brand that works where it's going to live
Many agencies deliver a beautiful logo and a PDF of rules — and leave you on your own when it's time to put it to work. We think about the brand while already thinking about the website, the ads and the content where it will live, because we're the ones who make them. The result isn't just a coherent identity: it's a brand that works for you across every channel, with the files and rights 100% yours in the end.
Ready to raise the bar?
Our agency works with a limited number of partners. If you're ready to turn your digital ecosystem into a real growth engine, start with a Strategic Diagnosis.
Frequently asked questions
What does a branding project at Shiftworks include?
It includes brand strategy, visual identity (logo, palette, typography and graphic system), positioning and application guidelines, for a coherent and memorable presence across every touchpoint.
How long does a brand identity project take?
A branding project has a minimum duration of around 15 days, always varying according to the client's requirements. We define the exact timeline in the proposal, after a free diagnosis.
What's the difference between a logo and a brand?
A logo is the graphic sign; a brand is the perception the market has of your company. We work the brand as a whole — strategy, identity and experience.
Do you rebrand existing brands?
Yes. We do brand evolutions and complete rebrands, preserving the value already built and correcting what limits growth.