Branding, storytelling, logo, online store, product photography and social media for Amor em Peças — handmade jewellery from Porto, created for the moments that last.
Amor em Peças was born from a family celebration and the desire to create something that would last — pieces made by hand, with care and soul. It lacked an identity worthy of that story and a digital presence that would sell it: a recognisable brand, its own logo, an online store and images that did justice to the handcrafted work.
The challenge was to turn a passion project into a coherent brand, ready to reach those looking for pieces with meaning.
We built Amor em Peças from the ground up, from symbol to store, with storytelling as the common thread.
Branding. Territory, tone and visual system based on the idea of keeping moments — a warm, close image, as handcrafted as the pieces themselves.
Storytelling. Defining the brand's narrative and voice — 'Handmade. Kept forever.' — so that every piece tells a story and all the copy speaks the same language.
Logo. A hand-drawn heart embracing the name, with the signature 'Stories shaped by hand', designed to work from the website to the packaging.
E-commerce Website. An online store with catalogue, checkout and custom orders, in a simple, well-crafted site, coherent with the brand.
Product photography. A studio session to capture every piece — necklaces, bracelets and earrings — with the detail and light that showcase the handcrafted work.
Social media management. Presence and content on social media to build awareness of the brand and the stories behind each piece.
Amor em Peças now has a coherent brand, from logo to store: a warm, recognisable identity, a well-told story, an online store ready to sell and a photography library that does justice to the handcrafted work. A solid foundation to grow and reach those looking for pieces with meaning.
Handmade necklaces, bracelets and earrings — each piece photographed in the studio to showcase the detail and materials.
Frequently asked questions
Shiftworks created Amor em Peças from the ground up — from logo to online store — for a handmade fine and fashion jewellery brand, with branding, storytelling, product photography and social media management.
We built the brand from scratch: branding and storytelling, logo, e-commerce website (online store), product photography and social media management.
It's a handmade fine and fashion jewellery brand based in Paços de Ferreira, created for the moments that last — every piece is unique and tells a story.
Yes. Shiftworks developed the brand's online store, with catalogue, checkout and custom orders, available at amorempecas.pt.
It includes defining the brand's narrative and tone of voice — 'Handmade. Kept forever.' — the logo, studio product photography and a social media presence to build brand awareness.
It starts with a free strategic diagnosis. Shiftworks proposes bespoke scope, timelines and budget. You can contact us at shiftworks.pt/contactos.
Bespoke website, brand and systems — designed for what your team can actually deliver.