Projects / Sorriso Perfeito
Website · Booking system
Sorriso Perfeito
Website + booking system
From branding to the website, with a custom booking system — built for a dental prosthetics laboratory with over 20 years of rigour.
Project details
- —Client — Sorriso Perfeito, Dental Prosthetics Laboratory
- —Sector — Oral health · Prosthetics laboratory
- —Location — Paços de Ferreira
- —Year — 2026
- —Services — Branding · Business cards · Website · Booking System · SEO & GEO
The challenge
Sorriso Perfeito is a dental prosthetics laboratory with over 20 years of experience in Paços de Ferreira. The quality of the work was already recognised — what was missing was a digital presence to match that reputation and a simple way to manage booking requests, until then dependent on the phone and manual back-and-forth.
The goal was twofold: build an image that conveys trust and rigour, and reduce friction in scheduling, giving the customer the freedom to book at any hour, from any device.
The solution
We designed a coherent digital presence, from the symbol to the screen, with a bespoke booking system at its centre.
Branding. A clean, professional visual identity that balances the laboratory's human warmth with the sector's clinical rigour. A consistent colour, typography and application system across every touchpoint.
Business cards. A physical extension of the brand, to reinforce the close relationship with clinics and patients.
Responsive website. A fast, clear site that works with the same care on desktop, tablet and mobile. A structure geared towards conversion, with services and contact always within reach.
Bespoke Booking System. The heart of the project: a custom flow, built into the site, that lets people book in a few seconds — pick a date and time and leave their details, in two simple steps. Fewer phone calls, less friction, more bookings.
SEO & GEO. Optimisation for traditional search (SEO) and for generative answer engines (GEO), so that Sorriso Perfeito is found by people looking for dental prosthetics in Paços de Ferreira and the surrounding region — on Google and in the new AI assistants.
The result
A consistent brand and a site that works for the laboratory 24 hours a day: bookings no longer depend on the phone, the image now reflects two decades of experience, and the optimisation opens the way to being found by new clients in the region.
Frequently asked questions
Shiftworks created a new brand, a responsive website and a bespoke booking system for Sorriso Perfeito, a dental prosthetics laboratory with over 20 years in Paços de Ferreira.
We developed the branding, the business cards, a responsive website and a bespoke booking system integrated into the site, plus optimisation for SEO and for AI engines (GEO).
It is a custom flow, built into the website, that lets people book in two simple steps — pick a date and time and leave their details — reducing reliance on the phone and friction in scheduling.
Yes. The site is fully responsive and was built to work with the same care on desktop, tablet and mobile, with a structure geared towards conversion.
It is a dental prosthetics laboratory based in Paços de Ferreira, Portugal, with over 20 years of experience in the sector.
It starts with a free strategic diagnosis. From there, Shiftworks proposes scope, timings and budget. You can reach us at shiftworks.pt/en/contact.
“Shiftworks understood our business before proposing anything at all. The result was a brand that represents us and a website with a booking system that simplified our day-to-day. A close team that responds and delivers what it promises.”
Cláudia Martins · Sorriso Perfeito