What sets Shiftworks apart
Being found on Google and in AI
Shiftworks optimises SME websites for Google and for AI engines — ChatGPT, Gemini and Perplexity — and measures visibility with the GEO-45 Method, 45 controlled measurements.
Show up in AI answers, not just on Google. GEO (Generative Engine Optimization) puts your brand inside the answers from ChatGPT, Gemini and Perplexity.
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What's included
Technical SEO
Indexing, speed and Core Web Vitals, URL structure, structured data (schema), sitemap and fixing crawl errors.
On-page and content SEO
Keyword and intent research, title and meta description optimisation, content architecture and optimised articles.
GEO — the differentiator
Direct-answer blocks, FAQ with schema, authority reinforcement (E-E-A-T) and monitoring of mentions in AI engines.
Measurement
A monthly report with rankings, organic traffic and AI presence, plus a follow-up meeting.
The GEO-45 Method
45 controlled measurements — 15 real questions from your sector, asked across three platforms: ChatGPT, Gemini and Perplexity. The result is an AI visibility index, on a scale from 0 to 100. It is the operationalisation, at the scale of the Portuguese market, of what INSEAD calls Share of Model: the share your brand occupies in the models' answers.
The direction of this work is not our opinion. The research on Generative Engine Optimization presented at KDD 2024, with researchers from Princeton, showed that rewriting content with citations, statistics and verifiable sources increases visibility in generative engine answers by up to 40%. That is what the audit identifies and the 90-day plan fixes.
How we start
SEO & GEO retainer
A bespoke proposal, with scope and price fixed before we start. Continuous technical SEO, content and GEO work, with a monthly report and a follow-up meeting. The right plan is defined in the audit, according to your goals and the sector's competition.
GEO-45 Audit
That is the starting point: 45 controlled measurements across ChatGPT, Gemini and Perplexity, identification of the sources these engines consult in your sector, a technical audit of the site and a 90-day fix plan. If you move to a retainer within the following 60 days, part of the audit fee is deducted from the retainer proposal.
Next step
30 minutes to work out whether the GEO-45 Audit is for you.
The GEO-45 Audit tells you whether AI engines actually cite your site — 45 controlled measurements using the questions your customers ask. Thirty minutes is enough to work out whether it makes sense in your sector, and we will tell you if it does not.
Technical work only holds if someone checks it every month. That is what website maintenance does: indexing, structured data and AI readability under continuous observation. See the maintenance plans →
Frequently asked questions
How much does the Shiftworks SEO & GEO service cost?
The GEO-45 Audit is the starting point: 45 controlled measurements across ChatGPT, Gemini and Perplexity, identification of the sources these engines consult in your sector, a technical audit of the site and a 90-day fix plan. A bespoke proposal, with scope and price fixed before we start. If you move to a retainer within 60 days of the audit, part of the audit fee is deducted from the retainer proposal.
What is the difference between the GEO-45 Audit and the diagnosis?
The diagnosis is a quick check: we ask a question from your sector to ChatGPT, Gemini and Perplexity and show you whether your brand appears. The GEO-45 Audit is 45 controlled measurements, with an analysis of the sector's sources, a technical audit and a 90-day fix plan.
How long does it take to see results from SEO and GEO?
Structural improvements and direct answers usually start showing within weeks; authority is built continuously. It depends on the state of the site and the competition in your sector. The 90-day fix plan that comes out of the audit is ordered by impact, so what pays off most happens first.
Do I need to rebuild my site to show up in AI answers?
No. In most cases the site you already have will do — what is missing is making it readable and citable. Direct-answer blocks, FAQs with structured data and a technical base that does not block AI crawlers solve most of it, without rebuilding anything.
Does GEO replace SEO?
No. It complements it. A healthy SEO foundation — a fast, well-structured, readable site — is the bedrock of GEO. The difference lies in how you write and organise the content: SEO tolerates pretty, abstract text, while GEO rewards direct, factual answers that are easy to extract.
How do I know whether I am showing up in ChatGPT answers?
Only by measuring the real answers. The GEO-45 Audit runs 45 controlled measurements across ChatGPT, Gemini and Perplexity, using 15 questions from your sector, and returns an AI visibility index, from 0 to 100. Our analysis tool tells you something else: whether the engines can read your site, not whether they cite it.
My company is small. Is GEO worth investing in?
Yes, and perhaps more than for a large company. AI does not automatically favour bigger brands: it favours clear, well-structured sources. An organised SME can be cited ahead of a larger but messier competitor.
Talk to us
Ask for a proposal
Tell us what you need. We come back within 24 working hours with a concrete recommendation — what makes sense, how long it takes and what it costs. No commitment, no mandatory meeting.
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