About Shiftworks
An agency built to make SMEs grow.
We combine brand identity, high-performance websites and results-driven marketing to turn companies into references in their market. Based in Paços de Ferreira, with clients across the country — and beyond borders.
How we work
Growth with method.
Diagnosis
We start by understanding the business, the market and the goals. Free, direct, with a reply within 24 hours.
Strategy
We propose the path: positioning, identity, digital presence and channels — with clear priorities.
Execution
Brand, website, content, campaigns. One team, one point of contact, everything aligned with the same vision.
Measurement
Regular reports, follow-up meetings and continuous optimisation. Growth with method, not luck.
Why Shiftworks
What makes us different.
One partner
Branding, websites, content, SEO & GEO and performance — without coordinating three different suppliers.
B2B SME specialists
We know the reality of small and medium-sized companies: budgets with an owner and decisions with consequences.
Few clients, deep focus
We work with a limited number of partners to guarantee depth and results in every project.
Ahead of the curve
GEO specialists — optimisation for ChatGPT, Gemini and Perplexity answers. The step after SEO, already applied to our clients.

The founder
Daniel Gonçalves
Shiftworks was born from the conviction that Portuguese SMEs deserve the same level of brand, technology and strategy as large companies. Every project is followed directly by the founder — from diagnosis to result, with no layers of management in between.
Frequently asked questions