From branding to website, with a custom booking system — designed for a dental prosthetics laboratory with over 20 years of precision.
Sorriso Perfeito is a dental prosthetics laboratory with over 20 years of experience in Paços de Ferreira. The quality of its work was already recognised — what it lacked was a digital presence worthy of that reputation and a simple way to manage booking requests, until then reliant on the phone and manual exchanges.
The goal was twofold: to build an image that conveyed trust and precision, and to reduce friction in scheduling, giving the customer the autonomy to book at any time, from any device.
We designed a coherent digital presence, from symbol to screen, with a bespoke booking system as the centrepiece.
Branding. A clean, professional visual identity that balances the laboratory's human warmth with the sector's clinical precision. Consistent colour system, typography and application across every touchpoint.
Business cards. A physical extension of the brand, to strengthen the close relationship with clinics and patients.
Responsive website. A fast, clear site that works with the same care on desktop, tablet and mobile. A conversion-oriented structure, with services and contact always within reach.
Bespoke Booking System. The heart of the project: a custom flow, integrated into the site, that lets you request a booking in seconds — choose a date and time and leave your details, in two simple steps. Fewer phone calls, less friction, more bookings.
SEO & GEO. Optimisation for traditional search (SEO) and for generative answer engines (GEO), so that Sorriso Perfeito is found by those looking for dental prosthetics in Paços de Ferreira and the region — on Google and on the new AI assistants.
A consistent brand and a site that works for the laboratory 24 hours a day: bookings no longer depend on the phone, the image now reflects two decades of experience, and the optimisation paves the way to be found by new customers in the region.
Frequently asked questions
Shiftworks created a new brand, a responsive website and a bespoke booking system for Sorriso Perfeito, a dental prosthetics laboratory with over 20 years in Paços de Ferreira.
We developed the branding, the business cards, a responsive website and a bespoke booking system integrated into the site, plus optimisation for SEO and AI engines (GEO).
It's a custom flow, integrated into the website, that lets you request a booking in two simple steps — choose a date and time and leave your details — reducing reliance on the phone and friction in scheduling.
Yes. The site is fully responsive and was built to work with the same care on desktop, tablet and mobile, with a conversion-oriented structure.
It's a dental prosthetics laboratory based in Paços de Ferreira, Portugal, with over 20 years of experience in the sector.
It starts with a free strategic diagnosis. From there, Shiftworks proposes scope, timelines and budget. You can contact us at shiftworks.pt/contactos.
Bespoke website, brand and systems — designed for what your team can actually deliver.