From positioning and identity to e-commerce consultancy, design, photography and content — building a customisable souvenir brand designed for Porto's tourists.
The 100’s was born to turn buying a souvenir into an experience. Instead of just another object on a shelf, the proposition is a fully customisable premium product — the customer chooses and composes their own piece — with a strong experiential component, both in the physical store and the online store.
The challenge was twofold: to build from scratch a brand with its own territory, capable of appealing to Porto's discerning tourists, and to structure the operation so that this experience worked coherently across every channel — from the shop window to the screen, from the counter to the checkout.
We supported The 100’s across the board, from strategy to execution, in close collaboration with the project's partners.
Brand strategy and marketing. Positioning and brand-territory consultancy — what The 100’s stands for, for whom, and how it communicates it — and defining the architecture of the customisable offering.
E-commerce consultancy. Support in structuring the platform and the omnichannel shopping experience, aligning catalogue, customisation and checkout between the physical store and the online store.
Design and implementation. Developing and applying the visual system across the project's various pieces, from digital to in-store materials.
In-store support and activation (AOS). Support at the point of sale, to bring the brand experience into the physical space with the same coherence as online.
Studio product photography. Dedicated sessions to capture the line's premium materials — cork, wood and ceramics — with the rigour of a premium catalogue.
AI creativity. Image and video production with artificial intelligence to speed up and enrich the brand's communication.
Video production. Filming at the suppliers to tell the origin and manufacture of the products, reinforcing the brand's authenticity.
The 100’s gained a solid foundation to grow: a brand with its own identity, an experience designed to work in-store and online, and a content library — photography, imagery and video — ready to feed its communication. One agency, a single point of contact, coordinating strategy, design, production and channels so the tourist experiences the brand consistently, from first contact to purchase.
Studio product photography — each customisable piece captured with the rigour of a catalogue, from the icons of Porto and Portugal (swallows, the Barcelos Rooster, the Viana Heart) to the cork and ceramic materials.
The 100’s store — the space where the brand comes to life: displays, shop window and shopping experience designed for the tourist, in the heart of Porto.
The 100’s products in context — from the Douro to the streets of Porto, from the shop window to the gift. Studio photography and environments created with AI.
Pieces in motion for the store and social media — from LED-wall window content to the product reel.
Frequently asked questions
Shiftworks supported The 100's across the board — from branding and strategy to e-commerce consultancy, design, product photography and AI creativity — to create a premium customisable souvenir brand with an omnichannel experience in Porto.
We developed the brand from scratch and an omnichannel experience: brand strategy and marketing, e-commerce consultancy, in-store support and activation, design and implementation, studio product photography and AI creativity (photo and video).
It's a premium customisable (build-your-own) souvenir brand designed for Porto's tourists, with an omnichannel experience that connects the physical store and the online store.
It means the brand works coherently in the physical store and online — from the counter to the online checkout — with the same identity, tone and quality at every touchpoint.
We used AI tools to create environments and visual content (photo and video) that showcase the products and expand the brand's creative possibilities, complementing real studio and in-store photography.
It starts with a free strategic diagnosis. Shiftworks proposes bespoke scope, timelines and budget. You can contact us at shiftworks.pt/contactos.
Bespoke website, brand and systems — designed for what your team can actually deliver.