A dated brand raises doubts no proposal can undo.
The potential client sees your site, your logo, your LinkedIn — and judges, in seconds, before exchanging a single word with you. An inconsistent or amateurish image sows distrust and forces you to compete on price, because nothing else sets you apart. In services, where cycles are long and perceived risk is high, brand perception decides who makes the short-list.
Branding with both feet on commercial ground
We do not design brands to win awards — we design brands to win customers. We start by discovering who you are, who you serve and what makes you different in a defensible way; we translate that into clear positioning and a complete visual and verbal system; and we make sure it is applied consistently at every touchpoint where the brand lives. Every creative decision is justified by the business, not by taste.
A complete service, end to end
- —Discovery workshop and positioning definition
- —A complete visual identity: logo, colours, typography and graphic system
- —Brand manual with application rules
- —Tone of voice and key messages
- —Ready-to-use templates: presentations, proposals and social media
- —A plan to activate the brand on the right channels
A brand that works where it will live
Many agencies hand over a nice logo and a PDF of rules — and leave you alone when it is time to put it to work. We think the brand through with the site, the ads and the content it will live in already in mind, because we are the ones who make them. The result is not just a coherent identity: it is a brand that works for you on every channel, with the files and rights 100% yours at the end.
Ready to level up?
Our agency works with a limited number of partners. If you are ready to turn your digital ecosystem into a real growth engine, start with a Strategic Diagnosis.
Frequently asked questions
What does a branding project at Shiftworks include?
It includes brand strategy, visual identity (logo, palette, typography and graphic system), positioning and application guidelines, for a coherent, memorable presence at every touchpoint.
How long does a brand identity project take?
A branding project takes a minimum of around 15 days, always varying with the client's requirements. We set the exact timeline in the proposal, after a free diagnosis.
What is the difference between a logo and a brand?
A logo is the graphic mark; a brand is how the market perceives your company. We work the brand as a whole — strategy, identity and experience.
Do you rebrand existing brands?
Yes. We do brand evolutions and full rebrands, preserving the value already built and fixing what is holding growth back.
What's the difference between a logo and a brand?
A logo is the graphic mark; a brand is the perception the market has of your company. We work the brand as a whole — strategy, identity and experience.
How much does a branding project cost?
The amount depends on the scope — whether it is an evolution of the existing brand or a creation from scratch, and how many touchpoints it involves. It is set in the proposal after the free diagnosis, which is where we understand what the brand already has and what it is missing.
What do I get at the end of a branding project?
A complete visual identity — logo, colours, typography and graphic system — plus the positioning, the tone of voice and a manual with the application rules. And the files and rights are 100% yours at the end, with no licences to renew.
Does my brand really need a rebrand?
Not always. Many brands need consistency, not a new brand — applying well what already exists solves more than starting over. The free diagnosis says which is the case, and we say so when the answer is that you need nothing from us.
How does branding translate into sales?
By shortening the path to yes. A consistent brand reduces the perceived risk for the person deciding, and someone who trusts you before the first meeting negotiates less on price. It is not immediate and it is not measured in a month — it is measured in the quality of the sales conversations that start appearing.
Talk to us
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Tell us what you need. We come back within 24 working hours with a concrete recommendation — what makes sense, how long it takes and what it costs. No commitment, no mandatory meeting.
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