Projects / Amor em Peças
Amor em Peças
From the logo to the online store
Branding, storytelling, logo, online store, product photography and social media for Amor em Peças — handmade jewellery in Porto, created for the moments that stay.
Project details
- —Client — Amor em Peças
- —Sector — Handmade jewellery
- —Location — Porto
- —Year — 2026
- —Services — Branding · Storytelling · Logo · E-commerce website · Product photography · Social media
The challenge
Amor em Peças was born from a family celebration and the wish to create something that would last — pieces made by hand, with care and with soul. What it lacked was an identity worthy of that story and a digital presence that would sell it: a recognisable brand, a logo of its own, an online store and images that did justice to the handwork.
The challenge was turning a passion project into a coherent brand, ready to reach people looking for pieces with meaning.
The solution
We built Amor em Peças from scratch, from the symbol to the store, with storytelling as the thread.
Branding. Territory, tone and visual system built from the idea of keeping moments — a warm, close image, as handmade as the pieces.
Storytelling. Defining the brand's narrative and voice — “Made by hand. Kept forever.” — so that every piece tells a story and all the copy speaks the same language.
Logo. A hand-drawn heart embracing the name, with the line “Stories shaped by hand”, designed to work from the site to the packaging.
E-commerce website. An online store with catalogue, checkout and custom orders, in a simple, well-crafted site consistent with the brand.
Product photography. A studio session to capture each piece — necklaces, bracelets and earrings — with the detail and light that do justice to the handwork.
Social media management. Presence and content on social to introduce the brand and the stories behind each piece.
The result
Amor em Peças came away with a coherent brand, from the logo to the store: a warm, recognisable identity, a well-told story, an online store with catalogue and custom orders, and a photography library that did justice to the handwork.
The pieces
Handmade necklaces, bracelets and earrings — each piece photographed in studio to bring out the detail and the materials.
Frequently asked questions
Shiftworks created Amor em Peças from scratch — from the logo to the online store — for a handmade jewellery brand, with branding, storytelling, product photography and social media management.
We built the brand from scratch: branding and storytelling, logo, e-commerce website (online store), product photography and social media management.
A handmade jewellery brand from Paços de Ferreira, created for the moments that stay, where each piece was unique.
Yes. Shiftworks built the brand's online store, with catalogue, checkout and custom orders.
It includes defining the brand's narrative and tone of voice — 'Made by hand. Kept forever.' — the logo, studio product photography and the social media presence to introduce the brand.
It starts with a strategic diagnosis. Shiftworks then proposes scope, timings and a tailored quote. You can reach us at shiftworks.pt/en/contact.
“Shiftworks gave shape to what I already felt about Amor em Peças but could not show. The logo, the photographs and the online store now tell the same story — the story of pieces made by hand, one by one. A team that listens and treats our project as if it were their own.”
Ana Silva · Amor em Peças
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