Projects / The 100's
Branding · Omnichannel store
The 100's
Brand built from scratch and omnichannel store
From positioning and identity to e-commerce consulting, design, photography and content — building a customisable souvenir brand designed for visitors to Porto.
Project details
- —Client — The 100’s
- —Sector — Retail · Customisable premium souvenirs
- —Location — Porto
- —Year — 2026
- —Services — Brand and marketing strategy · E-commerce consulting · Design · Product photography · AI creativity · Video
- —Scope — Omnichannel experience (physical store + online)
The challenge
The 100’s was born to turn buying a souvenir into an experience. Instead of one more object on a shelf, the proposition is a fully customisable premium product — the customer chooses and composes their own piece — with a strong experiential component, both in the physical store and online.
The challenge was twofold: create from scratch a brand with its own territory, able to win over Porto's discerning visitors, and structure the operation so that experience worked coherently across every channel — from the window to the screen, from the counter to the checkout.
The solution
We supported The 100’s across the board, from strategy to execution, working closely with the project's partners.
Brand and marketing strategy. Positioning and brand territory consulting — what The 100’s stands for, for whom, and how it says it — plus defining the architecture of the customisable offer.
E-commerce consulting. Support in structuring the platform and the omnichannel buying experience, aligning catalogue, personalisation and checkout between the physical store and the online store.
Design and implementation. Developing and applying the visual system across the project's pieces, from digital to in-store materials.
In-store support and activation. Support at the point of sale, to bring the brand experience into the physical space with the same coherence as online.
Studio product photography. Dedicated sessions to capture the line's fine materials — cork, wood and ceramic — with the rigour of a premium catalogue.
AI creativity. Image and video production with artificial intelligence to speed up and enrich the brand's communication.
Video production. Filming at the suppliers to tell the origin and making of the products, reinforcing the brand's authenticity.
The result
The 100’s gained a solid base to grow on: a brand with an identity of its own, an experience designed to work in store and online, and a content library — photography, imagery and video — ready to feed communication. One agency, one point of contact, connecting strategy, design, production and channels so the visitor experiences the brand consistently, from first contact to purchase.
The brand in studio
Studio product photography — each customisable piece captured with the rigour of a catalogue, from the icons of Porto and Portugal (swallows, the Barcelos Rooster, the Heart of Viana) to the cork and ceramic materials.
The brand in store
The 100’s store — the space where the brand comes alive: displays, window and shopping experience designed for the tourist, in the heart of Porto.
The brand in action
The 100’s products in context — from the Douro to the streets of Porto, from the window display to the gift. Studio photography and AI-created environments.
The brand in motion
Pieces in motion for the store and for social — from LED wall window content to the product reel.
Frequently asked questions
Shiftworks supported The 100's across the board — from branding and strategy to e-commerce consulting, design, product photography and AI creativity — to create a customisable premium souvenir brand with an omnichannel experience in Porto.
We developed the brand from scratch and an omnichannel experience: brand and marketing strategy, e-commerce consulting, in-store support and activation, design and implementation, studio product photography and AI creativity (photo and video).
It is a customisable premium souvenir brand (build-your-own) designed for visitors to Porto, with an omnichannel experience linking the physical store and the online store.
It means the brand works coherently in the physical store and online — from the counter to the online checkout — with the same identity, the same tone and the same quality at every touchpoint.
We used AI tools to create environments and visual content (photo and video) that showcase the products and widen the brand's creative range, complementing real studio and in-store photography.
It starts with a free strategic diagnosis. Shiftworks then proposes scope, timings and a tailored quote. You can reach us at shiftworks.pt/en/contact.
